電台廣告服務

電台時段分佈

時間 雷霆 881 叱咤 903
一級時間 0600 - 2000
2300 - 2500
0600 - 2000
2300 - 2500
二級時間 2000 - 2300 2000 - 2300
三級時間 2500 - 3000 2500 - 3000

三十秒標準廣告價目

廣告價目表37號 (2017年4月1日生效)

雷霆881 商業一台
星期一至日
叱咤903 商業二台
星期一至日
港幣
一級時間 0600 - 2000
2300 - 2500
0600 - 2000
2300 - 2500
11,500
二級時間 2000 - 2300 2000 - 2300 9,200
三級時間 2500 - 3000 2500 - 3000 5,000

* 所有標準廣告皆於客戶指定之時段內播出。

 

附加費只適用於標準廣告:

指定之時間播放 +25%

指定之兩小時內播放 +10%

AM864
星期一至日
港幣
一級時間 0600 - 2600 4,000

套裝廣告

黃金時間套裝廣告*

客戶可在連續七天內,依下列方式之時間播放二十次廣告:

日期 時間 每日播放次數 總播放次數
星期一至五 (星期三除外) 1000 - 2000
2300 - 2500
3 14
星期三 2
星期六及日 3 6

三十秒套裝收費:HK$146,000

備註: 客戶如要延長套裝,額外增添之廣告必須以兩次為單位

 

 

靈活套裝廣告*

每天於早上十時至凌晨二時,隨機播放三次,連續七天,即合共二十一次。

三十秒套裝收費:HK$96,600

備註: 此套裝必須以二十一次為單位。
* 額滿即止,請早訂購。

因賽馬或其他特備節目關係而未能播出之套裝廣告,將在該套裝之同一期間內另定日期播出。

 

 

報時/天氣報告贊助套裝

 

全套報時/天氣報告贊助內容

每天播放20次報時/天氣報告 (連8秒商業廣告訊息)

贊助期 雷霆881 商業一台/ 叱咤 903 商業二台
12個月 HK$ 3,850,000
6個月 HK$ 2,117,000
3個月 HK$ 1,106,800

 

半套報時/天氣報告贊助內容

每天播放10次報時/天氣報告 (連8秒商業廣告訊息)

贊助期 雷霆881 商業一台/ 叱咤 903 商業二台
12個月 HK$ 2,117,500
6個月 HK$ 1,165,000
3個月 HK$ 608,800

總量折扣優惠

客戶的廣告總支出在自行選定的財政年度(十二個月)內,可享有下列總量折扣優待,財政年度起迄一經選定不可修改。

 

雷霆881商業一台 /叱咤903商業二台

每年廣告費($) 折扣率(%)
750,001 - 1,250,000 2.5
1,250,001 - 1,800,000 5.0
1,800,001 - 2,600,000 7.5
2,600,001 - 3,600,000 10.0
3,600,001+ 15.0

 

客戶只有在以下情況才可享用總量折扣優待

  1. 廣告支出已超越上述所規定之限額;
  2. 已履行本台訂定的交易守則;及
  3. 總量折扣優惠只適用於本價目表內之廣告項目。

 

客戶惠顧本台,所享有之總量折扣優待均須以每台之每年廣告費獨立計算,不得合併。

基本概要

廣播資料準則

本台有全權決定由客戶所提供之廣告聲帶,是否適合廣播。所有由客戶或其廣告代理公司所提供之廣告聲帶必須符合

  1. 香港政府法例;
  2. 電台業務守則(包括電台廣告標準及電台節目標準);
  3. 通訊事務管理局不時所作出有關電台廣播的新指引;及
  4. 適用於香港、對電台廣告有所管制的法令。

 

收取廣告聲帶最後時限

所有廣告聲帶必須在廣告播出前一個工作天之中午十二時前送達本台。(如播出日期為星期一,廣告聲帶則必須在星期六中午十二時前送達本台。)

 

更改廣告播出

客戶如要更改廣告播出日期,必須在播出日期之五個工作天前通知本台;同時,所更改之廣告必須在原訂日期之九十天內播出,否則本台將有權收取客戶已預訂廣告之全部費用。

在廣告播出前之五個工作天內,本台恕不接受任何更改,客戶仍需繳付全部預訂播出之廣告費用。

以上更改之條款只適用於本價目表內列出之項目。

 

特別附加費

因應廣告時間之供求情況,有可能於特定時段收取特別附加費。

備註:至於購買本台廣告之一般條款細則,請參閱買賣合約之背頁。

Terms & Condition

  1. The following terms in these conditions shall have the following meanings :-
    "The Station" means Hong Kong Commercial Broadcasting Co., Ltd.
    "Sponsor" means an Advertiser who alone or jointly with other persons contracts to buy Commercial Time from the Station for the broadcast of a programme.
    "Rate Classification" means the classification of Commercial Rates in accordance with the Station's Ratecard.
    "Production Charges" means all costs and expenses over and above the airtime charge.
    "Accredited Advertisers" means Advertisers and Advertising Agencies who in the opinion of the Station are accredited.
    "Non-Accredited Advertisers" means Advertisers and Advertising Agencies who in the opinion of the Station are non-accredited.
    "Rate Protection Period" means the period during which the Advertiser is exempted from the payment of any Commercial Rates over and above the Commercial Rates it is currently paying.
  2. The Advertiser and the Advertising Agency (hereinafter collectively called "the Advertiser") shall be jointly and severally liable for the payment of all Commercial Rates and Other Charges (hereinafter collectively called "the Rates") under this Agreement.
  3. For Accredited Advertisers, payment of the Rates shall be made within 30 days from the date of the invoice. For Non-Accredited Advertisers, payment of the Rates shall be made before the first broadcast in execution of this Agreement.
  4. The Rates under this Agreement shall remain payable notwithstanding the withdrawal of the Programme or Advertisement by the Sponsor or Advertiser before the completion of the contracted number of broadcast.
  5. The official log of the Station containing details of the date and time of every broadcast shall be binding on the parties hereto and shall be conclusive proof of execution of this Agreement by the Station in any legal proceedings.
  6. No advertisements or programmes on products or services other than those named in this Agreement shall be broadcast in execution of this Agreement.
  7. Notwithstanding the Agreement herein and the Commercial Rates stated therein, the Station shall have the right to do the following acts at any time without being liable to the Advertiser or any other party howsoever and for whatsoever :-
    1. change the Commercial Rates and / or terms and conditions ;
    2. announce the imposition of special charges and conditions on advertisements and / or sponsorship for a particular programme (hereinafter called "the Pre-empting Programme") which shall pre-empt all advertisements or programmes of normal charges and conditions (hereinafter called "the Pre-empted Programme") ;
    3. cancel the broadcast of any programme or any part thereof covered by this Agreement (hereinafter called "the Adjourned Programme")in order to broadcast any programme which in the absolute discretion of the Station is of public interest (hereinafter called "the New Programme").

    In case (a) above, advance notice shall be given to the Advertisers affected who shall then be granted a Rate Protection Period of at least three (3) months from the date when the said change becomes effective. The Advertiser may then determine this Agreement at the end of the Rate Protection period by giving to the Station a written notice within 14 days from the date of receiving the said advance notice in which case only the advertisements or programmes already broadcast have to be paid, otherwise the Advertiser shall be deemed to have accepted liability to pay for the revised Commercial Rates and be bound by the revised terms and conditions. In cases (b) and (c) above, notice shall be given to the Advertisers concerned, if reasonably possible prior to the said imposition or cancellation, and if not reasonably possible within reasonable time of the said imposition or broadcast of the New Programme.

  8. In the occurrence of clauses 7(b), 7(c) or omission of a broadcast or broadcast of a wrong script of an advertisement, the Advertiser concerned may agree with the Station on a satisfactory substitute day and time for broadcasting the Pre-empted Programme the Adjourned Programme the omitted broadcast or the correct script as the case may be. Sponsors of a Pre-empted Programme may alternatively agree with the Station to sponsor another programme falling within the same Rate Classification. If no agreement has been reached between the parties within one (1) month from the date of the broadcast of the Pre-empted Programme or the New Programme or the date of the omitted broadcast or the broadcast of the wrong script, the Pre-empted Programme the Adjourned Programme the omitted broadcast or the broadcast of the correct script as the case may be shall be treated as cancelled.
  9. Any omission of broadcast or broadcast of a wrong script of an advertisement shall not invalidate this Agreement or entitle the Advertiser to any claim against the Station or to any compensation or remedy other than those provided herein.
    1. Any cancellation hereinmentioned shall not affect the rates, discount, rights and liabilities of the parties under this Agreement not entitle the Advertiser or the Sponsor to any claim against the Station for loss or damages.
    2. Notwithstanding condition 10(a) above, the Advertiser or Sponsor whose advertisement or programme has been cancelled shall not have to pay for the cancelled broadcast except for the amount stated in Condition 15(c) herein.
  10. All materials for broadcast supplied by Advertisers shall be approved by the Station before the first broadcast in execution of this Agreement. The Station shall have the absolute right to refuse granting approval to any material supplied for broadcast which in its opinion is not suitable for broadcast or not in line with the Station's programme or broadcast policies or not in compliance with the broadcast standard of the Station.
  11. All materials supplied by Advertisers for broadcast is at the sole risk of the Advertisers. The Station shall not be liable to the Advertisers for any loss or damage to the said materials howsoever caused and no indemnity shall be given in respect thereof by the Station.
  12. The Station shall have the absolute discretion to dispose of or destroy any material supplied to it for broadcast after 12 months from the date of the last broadcast under this Agreement and the Advertiser supplying the said material shall be deemed to have given its consent to the Station for such disposal or destruction.
    1. All scheduled times for broadcast are subject to changes owing to exigencies.
    2. The Station shall use its best endeavours to adhere to the scheduled times for broadcast but does not give any warranty in respect thereof and in particular in respect of the specific broadcasting time of spot announcement.
    1. Should the Station be unable to broadcast any part of or the whole of an advertisement or programme according to the Commercial Time stated in this Agreement owing to reasons stated in Condition 15(b) below, the Advertiser concerned shall not have the right to claim against the Station for any loss or damage except that it may either
      1. treat the broadcast for the advertisement or programme as cancelled in which case the Rates payable shall be reduced pro-rata ; or
      2. agree with the Station on a substitute day and time for broadcasting the said advertisement or programme in equivalent time zones.
    2. The reasons mentioned in Condition 15(a) above are :-
      1. public emergency or necessity ;
      2. legal restrictions ;
      3. labour disputes ;
      4. strikes, boycotts, secondary boycotts ;
      5. Acts of God ;
      6. mechanical breakdowns ;
      7. anything beyond the reasonable control of the Station.
    3. Notwithstanding Condition 15(a) above, if a programme exclusively designed and organized by a sponsor is unable to be broadcast owing to reasons in Condition 15(b) above or owning to written requests from the Sponsor which reaches the Station at least four (4) weeks prior to the scheduled time for broadcasting the said programme, the Sponsor shall have to reimburse the Station "the Production Charges" incurred by the Station in respect of the said programme.
    1. The advertiser warrants that
      1. it shall obtain and pay for all necessary licences and consents for broadcasting any advertising or copyright materials or the appearance of any person in its advertisement or programme.
      2. no material for its advertisement shall breach the copyright or other rights of any third party or be defamatory to any third party.
    2. The Advertiser or Sponsor shall keep the Station indemnified against all actions, proceedings, costs, damages, expenses, penalty claims, demands, liabilities and whatsoever arising from the broadcast of any advertisements or programmes or the use of any records or other materials supplied by or broadcast for the Advertiser or Sponsor under this Agreement including all costs incurred in obtaining advice on and dealing with threatened claims or proceedings whether or not actually brought or instituted.
  13. Programmes or scripts or materials produced or made by the Station for broadcast are the property of the Station and are for broadcast by the Station only. Any rebroadcast of such programmes or scripts or materials is subject to written permission by the Station and negotiations between the parties.
    1. If the Advertiser has fully discharged its liabilities under this Agreement (in cash), the Advertiser shall be entitled to the Volume Discount stipulated in the Ratecard of the Station on the date of calculation such Volume Discount.
    2. Calculation of Volume Discount shall take place at the expiry of the fiscal year of the Advertiser.
    3. The Station and the Advertiser undertake to pay to each another any amount payable after calculation of the Volume Discount.
  14. The terms and conditions hereincontained represent the entire agreement between the parties and no representation or statement shall be binding on the Station unless in writing and incorporated herein or in any document signed by the parties hereto amending such terms and conditions.

聯絡我們

商業電台業務發展部

電話: (852)2336 4810

電郵: crbd@crhk.com.hk

地址: 香港九龍廣播道3號

商台製作有限公司

電話: (852) 2339 4845

電郵: productions@crp.com.hk

傳真: (852) 2338 9514

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